@article{oai:nodai.repo.nii.ac.jp:00000949,
 author = {田村, 夢果 and 内山, 智裕 and 井形, 雅代 and Tamura, Yumeka and Uchiyama, Tomohiro and Igata, Masayo},
 issue = {2},
 month = {Sep},
 note = {新型コロナウイルス感染症は，花き業界にも多大な影響を与えた。特に2020年3～5月の第1波では，業務用需要が大幅に減少した結果，大量の花が廃棄され，「フラワーロス」と称された。しかし，小売店での売れ残りに伴うロスや，出荷規格から外れたことによるロスなど，花の廃棄の問題は以前から存在している。本論は，小売業者による花の廃棄問題への対策の内容を解明し，コロナ禍における状況変化を明らかにすることを目的とした。そして，花の廃棄対策に積極的に取り組む小売業者3社の事例分析により，以下の2点を明らかにした。①発生を抑制・減量化するために，規格外品の販路の開拓，サブスクリプションサービスやオンラインD2C販売など流通の短縮化，販売数の確定や正確な予測などに取り組んでいる。②対策を行ったうえでも発生するロスを活用して，堆肥化などの新たな製品にリサイクル・アップサイクルしている。また，コロナ禍におけるフラワーロスへの関心の高まりが，広い範囲での花の廃棄削減に効果を発揮していることも明らかにした。, The COVID-19 infection has had a significant impact on the flowering industry in Japan.  Especially in its first wave from March to May 2020, large amounts of flowers were discarded as a result of a significant decrease in commercial demand, which was called “flower loss”.  However, the problem of flower disposal has existed for a long time, such as loss due to unsold products at retail stores and loss due to deviation from market shipping standards.  This study aims to clarify the concrete measures against flower loss issues by retailers and the changing situation in the time of Covid-19.  The following two points were clarified by a case analysis of three retailers who are actively working on flower loss.  First, in order to reduce the loss, they are working on it by developing sales channels for non-standard products, by shortening distribution channels such as subscription services and online D2C sales, by forecasting the number of sales more accurately.  Second, utilizing the loss occurs even after taking measures and recycling/upcycling to new products such as compost.  The study also makes clear that increasing interest in flower loss under Covid-19 spread has been effective in reducing flower waste across a wide range., E, 4, P, 短報, Note},
 pages = {81--86},
 title = {小売業におけるフラワーロス対策の内容解明─3社の事例分析─},
 volume = {67},
 year = {2022},
 yomi = {タムラ, ユメカ and ウチヤマ, トモヒロ and イガタ, マサヨ}
}